Thursday, February 14, 2008

Ill.



Yes, this is my first post--however, I'm not so savvy on the introductions, right now. So, I'll postpone any posts of those sort for whenever I'm feeling more hospitable--I'm not anticipating high amounts of traffic on here, in any case.

Creative ones, especially you designers, engineers and miscellaneous individuals whom have the ability to practically delve into an entrepreneurial career:

If you have not heard of the company IDEO out of Palo Alto, you MUST check them out.

I stumbled upon (and, I don't mean "StumbleUpon", the discover new websites website) the existence of this company via my Media of Creativity class, and was excited to see what IDEO was doing. IDEO is a company consisting of multidisciplinary teams that are divided by IDEO into eleven different specialties that helps companies ... well, INNOVATE. IDEO's eleven teams include (I will name them, but will opt out of going into further detail about them):

Human Factors, Business Factors, Industrial Design, Interaction Design, Mechanical Engineering, Electrical Engineering, Manufacturing, Software Engineering, Healthcare, Kid-Centric Design and Environments (for more information on functions per team, access ideo.com>about us>teams).

IDEO essentially is a company with resources that make Batman's utility belt look like a child's sock drawer. They help companies in huge variety of markets innovate by obtaining insights derived from understanding people on a first-person basis (Empathy!): IDEO doesn't design without first going through the process of empathizing with those who'd potentially be using the product. Instead of starting at the drawing board and creating countless numbers of designs to see how the public reacts after the fact, IDEO puts humans at the center of the design process (FastCompany.com). In layman's: IDEO innovates things by better accommodating product for humans--NOT by (or, at least minimizing) getting humans to accommodate to a product.

They've made some pretty bad shit.

And, I mean that in the Run DMC sense.

IDEO's website